Interview

Eging PV Anticipates 7% European PV Market Growth, Focuses on Quality and Service

At The smarter E Europe 2025, Chi-Han Yang, Head of APAC at EUPD Group, interviewed Bruce Tang, Head of International Sales at Eging PV. They discussed Eging PV's outlook on the European PV market, including a projected 7% growth, and the company's strategic emphasis on quality and customer relationships.

Interviewer · EUPD Group
Chi-Han Yang
Head of APAC · EUPD Group
Guest · Eging PV
Bruce Tang
Head of International Sales · Eging PV
Filmed ·Runtime 02:08Interview ·
Interview
The smarter E Europe 2025 · Munich
02:08
Filmed on site · No editorial direction beyond question set · Captions auto-generated, reviewed by EUPD Group

Key takeaways

4 points · 02:08 video
  1. European Market Growth Forecast
    Bruce Tang, Head of International Sales at Eging PV, describes the European PV market as mature, projecting approximately 7% growth in 2025 to reach 65 gigawatts. This indicates a continued expansion within an established landscape.
  2. Supplier Focus on Quality and Contracts
    For European PV suppliers, Bruce Tang stresses the importance of prioritizing product quality and adhering to the “spirit of contracts.” This focus is deemed crucial for building reliability and trust in the competitive market.
  3. Eging PV's Dedicated European Strategy
    Eging PV considers the European market its main focus and is committed to stable product delivery and sustained attention to its customer base. The company aims to provide exemplary service to both existing and newly acquired clients.
  4. Customer-Centric Market Positioning
    Bruce Tang acknowledges Eging PV is not among the industry's largest players, but it seeks to contribute positively by serving customers effectively. The company focuses on strong customer relationships and steady growth, rather than aggressive volume increases.

European Market Dynamics and Supplier Imperatives

Bruce Tang, Head of International Sales at Eging PV, characterizes the European PV market as highly mature, projecting an approximate 7% growth in 2025, reaching 65 gigawatts compared to 2024 figures. This growth signifies continued expansion within an established market. Tang emphasizes that suppliers in this mature market should concentrate on product quality and upholding the "spirit of contracts." According to Tang, this focus is essential for responsible market participation and building trust among stakeholders.

"European market is already a very much mature market, and this year we expect, uh, around, let's say 7% increase compared with, uh, 2024, 65 gigawatt." Tang · 00:32

Eging PV's Dedicated European Strategy

According to Bruce Tang, Europe has been Eging PV's main market for several years, and the company intends to maintain its focus on this region. Eging PV aims to provide stable delivery to European markets, indicating a commitment to reliability. Tang states that Eging PV continues to secure new customer deals and prioritizes serving both existing and new clients optimally. This strategy focuses on customer satisfaction and strong relationships rather than solely pursuing large volume increases.

"European market is our main mapping market for already several years. We will keep pay more attention on European market." Tang · 01:03

Market Positioning and Future Service Commitments

Bruce Tang acknowledges Eging PV's position as not being among the "big ones" in the industry. Despite this, the company aspires to contribute positively to the market by setting a good example through its customer interactions and operational standards. Eging PV plans to ensure stable delivery to European markets in the future. Tang confirms new customer deals were closed at The smarter E Europe, reinforcing the company's commitment to expanding its client base while maintaining service quality.

"We are not that big as big ones, so we can say we did a greater contribution to the market, but I hope, uh, we saw, uh, our customer as bad as possible can be a good example within the industry." Tang · 01:14

Chapters

Chapters · click to jump
00:00
Introduction to Eging PV at The smarter E
Chi-Han Yang introduces Bruce Tang from Eging PV at The smarter E Europe 2025 to discuss the European PV market.
00:24
European PV Market Forecast and Supplier Focus
Bruce Tang shares Eging PV's outlook on the European market, expecting 7% growth to 65 GW, and emphasizes quality and contract adherence for suppliers.
00:52
Eging PV's European Strategy and Future Steps
Tang details Eging PV's strategic focus on the European market, stable delivery, and commitment to serving both new and existing customers.

Interview transcript

Auto-generated · reviewed · ~3 min read
Hello everyone. We are live at the Smarter E 2025. Today I have the pleasure to ask Bruce Town, head of International Sales at Aging pv. A couple of questions. First of all, hi. Very nice to meet you. Thank you for, uh, being with us here. Um, first question I would like to ask is, how do you think of the current European PV market? Um, well, uh, European market is already a very much mature market, and this year we expect, uh, around, let's say 7% increase compared with, uh, 20 24 65 gigawatt. And, uh, I think the supplier should pay more attention on quality and the spirit of contracts. Absolutely. Um, from UPD, we can also confirm this, uh, rough figure. Um, then coming to the next question, how would you say pv, um, is strategically positioning itself in the European PV market? How are you contributing to the market? Um, European market is our main mapping market for already several years. We will keep pay more attention on European market, um, and considering of we are not that big as big ones, so we can say we did a greater con contribution to the market, but I hope, uh, we saw, uh, our customer as bad as possible can be a good example within the industry. I see. Now, looking into the future, what are the next steps? Um, we capable stable delivery to, uh, European markets and, uh, we don't, uh, uh, expect a good, uh, uh, uh, big increase on the volume. Uh, during this, in the solar, we close some deals with some new customer. Congratulations. Thank you. Thank you. V will, uh, serve our existing customer and a new customer as better as possible. Thank you so much for the great insights. Thank you. That's it. Thank you. Thank you. Thank You. Thank you.
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Frequently asked questions

Bruce Tang, Head of International Sales at Eging PV, projects that the European PV market will experience approximately 7% growth in 2025, reaching an estimated 65 gigawatts. He considers the European market to be already very mature.

According to Bruce Tang, suppliers should pay increased attention to product quality and uphold the “spirit of contracts.” This focus is crucial for establishing trust and ensuring reliable operations in the mature European market.

Eging PV regards Europe as its primary market and commits to consistent attention and stable product delivery within the region. The company focuses on nurturing strong relationships with both its existing and newly acquired customers.

Bruce Tang states that while Eging PV may not be one of the largest players, it aims to contribute by serving its customers as effectively as possible. The company strives to set a positive example within the industry through its customer service.

Eging PV plans to ensure stable delivery to European markets and will continue to serve existing and new customers optimally. The company recently closed new deals, signaling continued expansion and dedication to client relationships.