Interview

Dyness Adapts Tower Pro for Germany and Expands C&I Storage Solutions

Julia Pohl, Director Research Operations at EUPD Group, interviews Callum Gallagher, European Sales Manager at Dyness, at The smarter E Europe 2025. They discuss the rapid growth of the European battery storage market and Dyness's strategic product adaptations for specific markets and sectors.

Interviewer · EUPD Group
Julia Pohl
Director Research Operations · EUPD Group
Guest · Dyness
Callum Gallagher
European Sales Manager · Dyness
Filmed ·Munich·Runtime 02:39Interview ·
Interview
The smarter E Europe 2025 · Munich
02:39
Filmed on site · No editorial direction beyond question set · Captions auto-generated, reviewed by EUPD Group

Key takeaways

4 points · 02:39 video
  1. Robust European Market Growth
    Callum Gallagher, European Sales Manager at Dyness, confirms the European energy storage market is experiencing rapid growth. He attributes this to the EU's target of 45% renewable energy by 2030, which suggests sustained expansion.
  2. Product Adaptation for Local Needs
    Dyness focuses on constantly innovating and adapting its battery storage products to suit specific local market needs. An example is the Tower Pro, specifically modified for the German market's three-phase structure and high-voltage requirements.
  3. Expanded C&I Sector Focus
    Dyness has developed new products, the DH 200 F and DH 200 Y, to meet the demands of the Commercial & Industrial (C&I) sector. This expansion demonstrates their commitment to diversified market segments.
  4. Commitment to Green Targets
    Looking ahead, Dyness aims to support government and country targets for carbon emission reduction. This involves ongoing product development and providing localized support where needed across European countries.

European Energy Storage Market Dynamics

Callum Gallagher, European Sales Manager at Dyness, provides an optimistic assessment of the European energy storage market, describing it as robust and fast-growing. He highlights the European Union's ambitious target of achieving 45% renewable energy by 2030 as a key driver, which he believes will sustain this growth trajectory. This strong market outlook underscores significant opportunities for energy developers, asset managers, and C&I installers. Gallagher's perspective suggests that the regulatory framework and environmental targets are creating a fertile ground for continued investment and technological advancement in the region.

"It's a very fast growing market. Um, you know, just based on the ease targets for, you know, 45% to be renewable energy by 2030, um, I don't really see it slowing down in its growth." Gallagher · 00:38

Strategic Product Localization and Innovation

Dyness's strategic approach in the European market centers on continuous innovation and tailoring battery storage products to specific local requirements. According to Gallagher, this involves developing solutions that align with diverse national energy infrastructures and demands. A concrete example of this strategy is the adaptation of Dyness's Tower Pro for the German market, specifically addressing its three-phase electrical structure and high-voltage needs. Dyness also showcased the DH 200 F and DH 200 Y, designed to cater to the Commercial & Industrial (C&I) sector's unique demands.

"The Tower Pro, we adapted for the German market specifically, um, due to that three phase, um, yeah. Structured there and obviously the high voltage, uh, and also our CNI products as well." Gallagher · 01:22

Future Outlook and Contribution to Decarbonization

Looking ahead, Dyness is committed to aligning its future developments with broader governmental and national targets for energy transition. Gallagher states the company aims to contribute to reducing carbon emissions and fostering a greener energy landscape across Europe. This forward-looking strategy includes further product development to meet evolving market needs and strengthening localized support in various European countries. Dyness's efforts are geared towards actively participating in the continent's decarbonization efforts and energy independence.

"Well, we're hoping to do what we can to obviously adhere to government targets and, and country targets. Uh, whether that's more product development, whether that's putting more support where's needed in certain countries." Gallagher · 02:07

Chapters

Chapters · click to jump
00:09
Introduction and Market Overview
Julia Pohl introduces Callum Gallagher from Dyness, who outlines his perspective on the European battery storage market.
00:33
European Market Growth Drivers
Gallagher describes the rapid growth of the European market, driven by EU renewable energy targets, and anticipates continued expansion.
00:55
Dyness's Strategic Market Positioning and Product Adaptation
Dyness focuses on constant innovation, adapting products like the Tower Pro for Germany and developing C&I solutions such as the DH 200 F and 200 Y.
02:35
Future Outlook and Contribution to Green Targets
Dyness aims to support government carbon reduction targets through ongoing product development and localized support in European countries.

Interview transcript

Auto-generated · reviewed · ~3 min read
Hi, and welcome everybody. My name is Yulia Pool and I'm the Director of research operations at the EOPD group. We are here on the first day of the Smarter E Europe and Munich, and I'm very happy to be joined by Palam Gallaga, who is the European Sales Manager at Dynas. Welcome Palam. Thank you. Happy to be here. Today we're gonna talk a little bit about the current status of the European battery and energy storage market and Sure. And your take and, um, dynas positioning in it. Okay. So to kick things off, what's your take on the current European market situation? How do you view it? I mean, it's a great market. It's a very fast growing market. Um, you know, just based on the ease targets for, you know, 45% to be renewable energy by 2030, um, I don't really see it slowing down in its growth. Um, so no, it's a brilliant market to be in. Great. Yeah, I think there's definitely a positive outlook. So in terms of dinosaur's contribution to that outlook and to that, uh, current development of the market, what's dinosaur's strategic positioning in the market? How do you add value to it? I mean, for the most part, you know, constantly innovating and advancing with our developments in terms of battery storage, um, and constantly adapting our products to, you know, suit local market needs. Mm-hmm. Um, obviously we've got a lot on the show here today. Um, you know, just to touch on a couple of things. The Tower Pro, we adapted for the German market specifically, um, due to that three phase, um, yeah. Structured there and obviously the high voltage, uh, and also our CNI products as well. So we've got a couple on show here today. Uh, and this week the DH200F and the DH200Y um, obviously adapted those and developed those to meet CNI, um, that, that sector of the market as well. So there's quite a lot of things that we're doing here, um, and moving forward as well. Exciting. Good that we have still two and a half days left to make room for all of these great developments and product showcases. A hundred percent. So lastly, we already mentioned adaptation product development, so I want to look a little bit into the future. What's next for Dyers? What are, what are, what is your outlook on the European market and your next steps in it? Well, we're hoping to do what we can to obviously adhere to government targets and, and country targets. Uh, whether that's more product development, whether that's putting more support where's needed in certain countries, uh, but for the most part doing what we can to, uh, you know, reduce carbon emissions and, and make everything a little bit more green. Right. Thank you so much for joining me today, Callum and, and don't wish you successful rest of the trade show. Thank you So much. Thanks.
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Frequently asked questions

According to Callum Gallagher, European Sales Manager at Dyness, the European market is growing very fast. He attributes this growth to EU targets aiming for 45% renewable energy by 2030, projecting no slowdown in this expansion.

Dyness constantly innovates and develops its battery storage solutions to suit local market needs. For example, Callum Gallagher noted that the Tower Pro was specifically adapted for the German market’s three-phase structure and high-voltage requirements.

Dyness showcased its DH 200 F and DH 200 Y products, which have been specifically adapted and developed to cater to the Commercial & Industrial (C&I) sector. These products address the particular demands of businesses for energy storage.

Callum Gallagher stated that Dyness hopes to adhere to government and country targets for renewable energy and carbon reduction. This will involve continued product development and providing more localized support where needed across Europe.

Dyness’s commitment is driven by the overall goal to reduce carbon emissions and contribute to a greener energy landscape. Gallagher emphasized doing what they can to support these environmental objectives and evolving market demands.