Hanersun VP Sunny Sun Discusses EU Solar Market’s 70GW Milestone and Future Growth
At The smarter E Europe, Julia Pohl of EUPD Group speaks with Sunny Sun, Vice President at Hanersun, about the European solar market's projected growth slowdown and Hanersun's strategy for technology innovation and regional localization.
Filmed on site · No editorial direction beyond question set · Captions auto-generated, reviewed by EUPD Group
Key takeaways
4 points · 05:04 video
EU Solar Market OutlookThe European solar market reached 70 GW in 2024, but 2025 growth is projected to slow to single digits, forecasted at 75-85 GW. Policy and the growing demand for energy storage are key market drivers.
Hanersun's Product StrategyHanersun focuses on large-format 700W+ solar modules to deliver lower Levelized Cost of Energy (LCOE) and reduce Balance of System (BOS) costs. They emphasize high-efficiency technologies such as TopCon, HJT, and BC combinations.
Comprehensive Energy SolutionsLeveraging its EPC background, Hanersun provides not only high-efficiency solar products but also comprehensive energy solutions. This approach aims to optimize customer costs and ensure stable power supply for grid systems.
Localization and Strategic PartnershipsHanersun is expanding its European presence through localization, establishing local branches in the Netherlands, Germany, and Italy to enhance service and improve lead times. They also seek strategic partnerships to leverage financial resources from Japan and China.
European Solar Market Dynamics
Sunny Sun, Vice President at Hanersun, highlights that the European solar market achieved a historical milestone of 70 GW in 2024. However, the annual growth forecast for 2025 indicates a slowdown to single digits, with projections of 75-85 GW.
According to Sun, policy plays a significant role in shaping the market, especially regarding energy storage equipment, which is becoming standard for solar installations. This trend is driven by the grid's need for stable power supply and the overall market demand for integrated solar and storage systems.
"I think the EO solar market achieve the historical milestone of 70 gigawatts in the year 2024."
Sun · 00:36
Hanersun's Product and Solution Approach
Hanersun positions itself as a pioneer in large-format solar modules, delivering products that contribute to lower Levelized Cost of Energy (LCOE) for projects. Sunny Sun states their focus on 700W+ solar modules helps save costs across the total Balance of System (BOS).
With an EPC background, Hanersun provides comprehensive energy solutions beyond just high-efficiency products. Sun explains that this approach allows them to offer complete solutions that help customers manage costs and ensure the sustainability of the total grid system.
"We deliver the lower LCOE coast product and also to enhance the whole Q industry innovation."
Sun · 02:11
Future Strategy: Innovation and Localization
Hanersun plans to continuously advance its high-efficiency technology, focusing on leading advancements such as TopCon, HJT, and BC combinations. Quality control is also prioritized, given the industry's 15-year product and 30-year performance warranties required for solar projects.
Localization is a key strategic focus for Hanersun in the European market. Sunny Sun notes the establishment of local branch companies in the Netherlands, Germany, and Italy to provide local after-sales service, improve lead times, and expand cooperation with EU partners, utilizing finance resources from Japan and China.
"EU market localization is very important. For example, we set up the local branch company in Netherland by Wow Germany and Italy to provide a local service."
Sun · 03:40
Chapters
Chapters · click to jump
00:09
Introduction to the Interview
Julia Pohl introduces herself and Sunny Sun, setting the stage for a discussion on the European solar energy market.
00:34
European Solar Market Overview
Sunny Sun discusses the EU solar market's 70 GW milestone in 2024, projected single-digit growth slowdown for 2025, and the impact of policy and energy storage demand.
01:47
Hanersun's Market Positioning and Value
Sun outlines Hanersun's strategy, focusing on high-efficiency, large-format modules for lower LCOE and offering comprehensive energy solutions with an EPC background.
02:52
Hanersun's Future Plans and Strategy
Sun details Hanersun's focus on continuous technological advancement, quality control, EU market localization, and strategic partnerships, including leveraging financial resources.
04:45
Closing Remarks
Julia Pohl thanks Sunny Sun for his time and insights, concluding the interview.
Interview transcript
Auto-generated · reviewed · ~3 min read
Hi and good day everyone. My name is Julia Paul and I'm the director of Research research operations at EOPD group. We're here today at the Smarter E Europe in Munich on the first day and I'm very happy to be joined by Ali Sun, the vice president of sales at Haan. Hi San, It's my pleasure. Hi. So today we'll be talking a little bit about the current state of the European solar energy market. So what I would like to know in the first step is what's your current take on the situation of the market? I think the EO solar market achieve the historical milestone of 70 gigawatts in the year 2024. But from the annual growth forecast that slow down to the single digit in the year 2025, we are forecast around the 75 to 85 gigawatt driven by the dynamic growth of the market. So from the hydrogen side speaking, I think the policy shaping the market a lot, especially for the energy storage equipment, is standard of the only solar period because we, the market grid need a stable power supply. And the second is because of the market demand of the energy, especially for the solar storage energy system together with the solar panels power plant, which one can guarantee the total sustainability of the total system of the grid. Uh, so from the Amazon side, I think much more important in the market is regarding to the innovation of the technology, make sure the very carbon demand from the EO market. That's very interesting. So I can hear that there's a lot of dynamic in the market. Yes. And a lot of exciting things ahead. Uh, so in terms of ha Sun's positioning in the market, how would you say is your strategy set up and how are you contributing value to that market? Hmm, Very good question. It is within can see ha Sun as a pioneer of the high, if this is a last format, solar modules manufacturers. We deliver the lower LCOE coast product and also to enhance the whole Q industry innovation. Mm-hmm. Uh, we bring the values through our advantage product, 700 watts plus solar modules with big format and also saving the cost of the totally BOS system. So this is our advantage. The second is regarding to the energy energy solution provider. We have the EPC background, so we can not only provide a high efficiency solar product, but also we can provide a comprehensive solution on behalf of the customer for shaping the cost. Mm-hmm. That's very interesting. So you mentioned some aspects that are also more future looking such as innovation. Yes. Um, would you mind telling me a bit more about what's next for Hana Sun? What are your plans ahead? Okay. Very impressive questions. So first I think we need to keep continuously advance our high Ency technology product. Also, we can keep the leading technology about the top con H-J-T-B-C, all combination of the new technology product. This is very important. The second regarding to the quality control, you know, the solar project, it needs 15 years product warranty and 30 years performance warranty. So the quality should be always put in the priority position. And the second, according to our strategic in the market, especially eu, EU market localization is very important. Mm-hmm. For example, we set up the local branch company in Netherland by Wow Germany and Italy to provide a local service after sale service and lead time improvement improvement. Mm-hmm. And the last one I think most important is we need to have a very clear strategic solution with our partners to expand our cooperation with EO partners, develop the project module supplying even using our Advantage finance resources from Japan and China. And the last point is our core value. We supply the solar modules product, we supplying our solution also and the storage equipment, we share the success to our customer, partner and clients. Mm-hmm. So also we are very appreciate the contribution and trust from our EU partners who support China Nissan develop very stable and green will in the market. Right. That Sounds like very exciting plans and we're all looking forward to see it unfold going forward. Thank you for taking the time today and enjoy the rest of the Great. Thank you so much. Thank you. Thank you.
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Frequently asked questions
What is the current state of the European solar market according to Hanersun?
According to Sunny Sun, the European solar market achieved 70 GW in 2024 but is forecast to slow to single-digit growth in 2025, reaching 75-85 GW. Policy and the demand for energy storage are key drivers of market dynamics.
How does Hanersun contribute value to the solar market?
Hanersun contributes by providing 700W+ large-format solar modules that lower the Levelized Cost of Energy (LCOE) and reduce Balance of System (BOS) costs. With an EPC background, they also offer comprehensive energy solutions to optimize customer costs.
What technological innovations is Hanersun focusing on?
Hanersun is continuously advancing its high-efficiency technology, including leading developments like TopCon, HJT, and BC combinations for new product offerings. Innovation is crucial for meeting the carbon demands of the EU market.
What is Hanersun's strategy for the European market?
Hanersun’s strategy involves significant EU market localization, including setting up local branch companies in the Netherlands, Germany, and Italy to improve service and reduce lead times. They also aim to expand strategic cooperation with EU partners, utilizing financial resources from Japan and China.
How does Hanersun address system reliability and longevity?
Hanersun prioritizes quality control as a core aspect of its strategy, understanding that solar projects require substantial product warranties of 15 years and performance warranties of 30 years to ensure long-term reliability and stability.
