Interview

Antaisolar VP Lloyd Li on European PV Tracking Systems and Regional Market Growth

Saif Islam, Senior Consultant at EUPD Group, speaks with Lloyd Li, Vice President at Antaisolar, at The smarter E Europe. They discuss Antaisolar's comprehensive PV racking solutions and how the company addresses varied market demands across different European regions. Li highlights the strategic importance of localized service and product adaptation for future growth.

Interviewer · EUPD Group
Saif Islam
Senior Consultant · EUPD Group
Guest · Antaisolar
Lloyd Li
Vice President · Antaisolar
Filmed ·Munich·Runtime 04:47Interview ·
Interview
The smarter E Europe 2026 · Munich
04:47
Filmed on site · No editorial direction beyond question set · Captions auto-generated, reviewed by EUPD Group

Key takeaways

4 points · 04:47 video
  1. Comprehensive Tracking Solutions
    Antaisolar supplies full categories of PV tracking systems, including rooftop and ground mount options, fixed and tracker systems, catering to all market segments in Europe.
  2. Tailored Regional Approaches
    The European market exhibits diverse needs, with Germany favoring specific bulk and guiding tracking, Southern Europe booming with 10MW tracker systems, and Northern Europe also developing utility-scale projects.
  3. Strategic European Investment
    Antaisolar is increasing investment in key markets like Germany, UK, and France, focusing on specialized certifications and enhanced service delivery for booming segments like the UK rooftop market.
  4. Service-Oriented Market Strategy
    Beyond product and price, Antaisolar emphasizes professional engineering, strategic sales, and robust after-sales support to differentiate its offerings in the European PV market.

Europe's Varied Market Landscape

Lloyd Li, Vice President at Antaisolar, outlined the diverse solar market scenarios across Europe. He noted Germany's demand for bulk and guiding tracking systems, along with 20-50MW projects, while Southern Europe, particularly Italy and Spain, experiences a boom in 10MW tracker system installations. Li added that Northern Europe also features significant utility-scale developments despite lower insolation, and Eastern Europe is identified as a substantial emerging market. This regional specificity dictates Antaisolar's tailored product and service approach.

"Definitely, in Europe, we will see different countries have different scenarios." Li · 01:25

Antaisolar's Comprehensive Tracking Solutions

Antaisolar positions itself as a supplier of complete PV tracking systems, offering solutions for both rooftop and ground-mounted installations. According to Li, their portfolio includes fixed, bulk, guiding, and tracker systems, designed to meet the full spectrum of European market demands across all segments. The company aims to supply the full category of tracker systems specifically for European markets. This broad product range supports various project scales, from residential householder systems to large utility-scale installations, ensuring adaptability to regional requirements.

"For Antaisolar, we're mainly doing the tracking system supplier. We've been supplying both the rooftop and the ground mount systems." Li · 00:49

Strategic Investment and Service Emphasis

Looking ahead, Lloyd Li anticipates significant growth across major European markets, including Germany, UK, and France. Antaisolar plans to increase its investment in service capabilities within these countries, recognizing market-specific needs such as the UK's booming rooftop segment and its specialized certification requirements for tracking systems. Antaisolar's strategy extends beyond product offerings to a strong emphasis on service. Li highlighted the importance of professional engineering, effective sales strategies, and comprehensive after-sales support to deliver value throughout the entire channel. This approach aims to provide better products and services to customers.

"" Li · 03:28

Chapters

Chapters · click to jump
00:08
Introduction to The smarter E Europe and Antaisolar
Saif Islam welcomes Lloyd Li to discuss Antaisolar's products, services, and market insights.
00:36
Antaisolar's Tracking System Portfolio
Lloyd Li details Antaisolar's offerings, including rooftop and ground mount, fixed, and full tracker systems for European markets.
01:17
Overview of European Market Dynamics
Li discusses varying solar scenarios across Germany, Southern Europe's tracker boom, Northern Europe's utility scale, and Eastern Europe's growth potential.
02:47
Future European Market Growth & Antaisolar's Strategy
Li outlines Antaisolar's plans for increased investment in key markets like the UK, focusing on specialized services and engineering.
03:59
Finding More Information on Antaisolar
Lloyd Li provides channels for customers to connect with Antaisolar, including their website, LinkedIn, and YouTube.

Interview transcript

Auto-generated · reviewed · ~3 min read
Hi everyone, this is Saif from EUPD Research, and we're here at the Smarter E 2026 in beautiful Munich, the marquee event for solar, storage, and renewable energies in Europe. I'm joined today by Lloyd from Antai Solar. Lloyd, thank you so much for taking time out of your busy schedule. Lloyd is here to tell us a little bit about Antai Solar, the European markets, and how customers can benefit from his products and services. Lloyd, nice to see you. I hope you've been enjoying the show. Please tell us briefly about yourself and Antaisolar and the products and services. Sure. It's nice to meet you as well. Thanks. Yes, Lloyd, from Antaisolar. I'm the vice president of Antaisolar. For Antaisolar, we're mainly doing the tracking system supplier. We've been supplying both the rooftop and the ground mount system. So at the ground mount, we can supply the fixed tracker and the tracker system. So actually, we will be supplying the full category of the tracker system into the Europe markets. Cool. Yeah. That's about Antai Solar. Also covering all segments. That's brilliant. So tell us, Europe, interesting market of course. A lot of different markets. Where do you see the European market at the moment? Sure. Definitely in Europe, we will see different country have different scenario. For example, German, definitely they will have a lot of scenario request for the tracking system. For example, the bulk tracking system and the guiding tracking system as a householder may use it recently. And also those project like 20, 30, or even up to 50 megawatt, not that big, but this is some size what's happening in Germany. Of course, in Spain, like the southern part of Europe, it's quite different. In Italian, everyone knows that a lot of tracker system. Mm-hmm. Not big, 10 megawatt size. It's booming. So this is something really happening in the south part. Of course, people may think that northern part of Europe may have less sun, so people won't use too much of the solar. But actually, they do. They do have big utility scale as well. So that's about the northern parts. Mm-hmm. And besides that, Eastern Europe is a huge market as well. So that's what I see in the Europe market. So you're covering all areas, and you're also focusing on the specific needs of a specific area to offer the best products possible. Yeah. Brilliant. Cool. So where do you see Europe going in the next few years, and how will you at Antaisolar adapt to these changes? Sure. I think Europe will definitely grow up a lot in the future. Definitely in some major market like Germany, like UK, and France. For Antaisolar, we also putting more investment in this kind of service in the countries because we see that UK market is booming on rooftop. UK have specially certificate stuff for the market, especially for the tracking system. We invest on that, and we want to give more better product and service. Tracking system, not just the product to compare with price or payment terms, but also the services into the whole channel. Mm-hmm. So that's where we, as Antaisolar, to bring to the markets the professional engineering, the right sales strategy, and of course our people and the after sales people. Cool. Yeah. So you've got me convinced, Lloyd. I'm sure the audience is convinced as well. Last but not least, tell us where can we find more information on Antaisolar? Sure. Everyone can find us on LinkedIn, on the website by top, www.antaisolar.com. Everyone can find that. More, we can find some installation manual, installation video in YouTube as well. Mm-hmm. So those are all the channel we can find Antaisolar. So welcome to have adventure with us. Brilliant. And I guess they can connect with you and your team on LinkedIn as well if they need more information. Lloyd, thank you so much. Best of luck. Thank you. And enjoy the rest of the show. Good luck.
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Frequently asked questions

Antaisolar supplies a full range of PV tracking systems, including solutions for both rooftop and ground-mounted installations. According to Lloyd Li, their offerings encompass fixed, bulk, guiding, and tracker systems, designed to serve all market segments.

Antaisolar recognizes that European countries have distinct market scenarios, such as Germany’s demand for specific tracking types or Southern Europe’s boom in tracker systems. Lloyd Li stated that the company focuses on specific needs for each area, tailoring products and increasing localized investment in key countries.

Lloyd Li identified Germany, the UK, and France as major markets expected to see significant growth in the coming years. He also noted that Eastern Europe represents a huge market opportunity for the company.

Antaisolar plans to invest more in services within major European markets, adapting to regional specifics like the UK’s need for specialized certifications for rooftop tracking systems. Lloyd Li emphasized moving beyond just product price to provide professional engineering, sales strategy, and after-sales support.

Customers can find information on Antaisolar through their website (www.antaisolar.com), LinkedIn, and YouTube, where installation manuals and videos are available. Lloyd Li also mentioned connecting with his team on LinkedIn for further details.