Interview

Tecloman Wins Sustainability Award for Reusable Exhibition Booth at The smarter E

At The smarter E, Shanjanaa Soundharajan from EUPD Group speaks with Alexandra Hu, Vice President of Global Market at Tecloman. They discuss Tecloman's award-winning sustainable exhibition booth design and the company's broader commitment to environmental responsibility through collaborative efforts.

EventThe smarter E Europe 2025Market
Europe
Segment
Technology
Format
Interview
Interviewer · EUPD Group
Shanjanaa Soundharajan
International Communications Manager · EUPD Group
Guest · Tecloman
Alexandra Hu
Vice President of Global Market · Tecloman
Filmed ·Munich·Runtime 03:11Interview ·
Interview
The smarter E Europe 2025 · Munich
03:11
Filmed on site · No editorial direction beyond question set · Captions auto-generated, reviewed by EUPD Group

Key takeaways

4 points · 03:11 video
  1. Sustainable Booth Design
    Tecloman employs a comprehensive recycling strategy for its exhibition booths, aiming to minimize waste. This approach ensures that materials are reused rather than discarded after each event.
  2. Extensive Material Reuse
    The company reuses booth components, including sand posts, sandboxes, and LEDs, over 13 times annually across its European exhibitions. This practice significantly reduces the environmental footprint of their trade show presence.
  3. Core Company Value
    Sustainability is a fundamental value for Tecloman, driving its commitment to environmental betterment for current and future generations. The company seeks to contribute to a better environment through its operations.
  4. Collaborative Sustainability Efforts
    Tecloman joined the STEP community to engage with other companies sharing sustainability goals. This collaboration fosters collective efforts with diverse partners, including logistics and software firms, to advance environmental initiatives.

Sustainable Exhibition Practices

Alexandra Hu, Vice President of Global Market at Tecloman, highlighted the company's commitment to sustainability through its exhibition booth design. Tecloman implements a recycling strategy to avoid waste, ensuring that all components, such as sand posts, sandboxes, and LEDs, are reused. This innovative approach earned them a sustainability award at The smarter E. Ms. Hu noted that Tecloman reuses most of its booth materials more than 13 times annually across its European exhibitions. This practice aims to reduce the environmental impact of their trade show participation significantly, contributing to a more sustainable exhibition model.

"I think one very important thing is, uh, recycling. We don't want to make waste." Hu · 01:01

Embedded Sustainability Values

According to Alexandra Hu, sustainability is a core value for Tecloman, motivating the company to contribute to a better environment for current and future generations. This foundational principle guides Tecloman's operational decisions and long-term vision. Ms. Hu stated that the company seeks to align its actions with this value, ensuring that its contributions effectively address environmental challenges. This commitment is central to Tecloman's identity and strategic direction.

"sustainability is a very important value, uh, to our company. Uh, the reason is, uh, we would like to contribute to make the better environment." Hu · 01:42

Collaborative Sustainability Initiatives

Tecloman joined the STEP community to engage with other organizations that share similar sustainability goals, as explained by Alexandra Hu. This membership provides a platform for communication and collaboration with diverse companies, including those in logistics and software. Ms. Hu emphasized that this collaboration allows Tecloman to identify common areas for joint efforts in advancing sustainability. By working with a network of partners, the company aims to amplify its positive environmental impact.

"We would love to communicate with, uh, uh, companies and people who share the same goal with us. And that's how we find Skype, uh, community." Hu · 02:03

Chapters

Chapters · click to jump
00:28
Introduction and Award Recognition
Shanjanaa Soundharajan introduces Alexandra Hu from Tecloman, congratulating the company on receiving a sustainability award for its innovative booth concept.
00:54
Tecloman's Sustainable Booth Design
Alexandra Hu details Tecloman's commitment to recycling and reusing booth materials, highlighting that components are repurposed more than 13 times annually across European exhibitions.
01:31
Commitment to Sustainability and STEP Community
Ms. Hu explains that sustainability is a core company value for Tecloman, driving their decision to join the STEP community for collaborative environmental efforts.
02:30
Closing Remarks
Shanjanaa Soundharajan thanks Alexandra Hu and reiterates the collective goal of making a better world through initiatives like the STEP community.

Interview transcript

Auto-generated · reviewed · ~3 min read
Hi, I am San from Steppe at the Smart e Euro in Munich. Here with me I have Alexander from Te Luman. Hi, Alexandra. Hi. Hi Ra. Hi everyone. This is, uh, Alexandra from Templeman. I'm in charge of the oversee market. So yeah, happy to be here. And first of all, congrats on your award, on your sustain. Thank you very much, LU Award. Thank you. So, So amazing. Yeah, we are happy to hand it over to you. So, one question for you. What innovative features mm-hmm. Make your boots stand out as a truly sustainable concept? I think one very important thing is, uh, recycling. We don't want to make waste. So actually everything you see on our booths, the sand posts, uh, the sandbox, uh, the L LEDs, everything you see, we reuse it. So most of the stuff we have here, uh, we're gonna reuse more than 13 times annually in all of our exhibitions in Europe. So I think that's a great, uh, contribution. Yeah. Wow. That sounds amazing. Yeah. So thank you for the insights and yeah. I have one more question for you. Yeah. What was your motivation to become a member of STEP and how does it reflect your company's commitment to sustainability? Thank you. Uh, so sustainability is a very important value, uh, to our company. Uh, the reason is, uh, we would like to contribute to make the better environment, uh, to our own generation and also to the generation forward, and to really know like the right direction we're doing. We would love to communicate with, uh, uh, companies and people who share the same goal with us. And that's how we find Skype, uh, community. And we meet a lot of, uh, amazing people, amazing companies with different backgrounds. For example, we have talked with, uh, like logistic companies and software companies, and we find actually a common area where we can, uh, contribute core effort, uh, into sustainability. So it's also our honor to join step community. Yeah, that sounds amazing. And we are so happy to have you. Thank you. So, yeah. Yes, it's great for, to have you as a staff member once again. And yeah, let's make the world better, step by step And step forward. Yeah. Thank you. See you. Bye-Bye. See you.
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Frequently asked questions

Alexandra Hu, Vice President of Global Market at Tecloman, states that the company prioritizes recycling and reuse for its exhibition booth components. This includes repurposing items like sand posts, sandboxes, and LEDs to minimize waste.

Tecloman reuses most of its exhibition booth materials over 13 times annually across all its European exhibitions. This extensive reuse strategy contributes to a significant reduction in waste.

Alexandra Hu explains that sustainability is a critical value for Tecloman, driven by a desire to contribute to a better environment for current and future generations. The company aims to make a positive impact through its actions.

Tecloman joined the STEP community to connect and collaborate with companies and individuals who share similar sustainability goals. Alexandra Hu notes this allows them to find common areas for collective efforts in sustainability.

According to Alexandra Hu, collaboration within the STEP community provides opportunities to communicate with diverse companies, including logistic and software firms. This enables Tecloman to identify and contribute to shared initiatives for advancing sustainability.