Peer-based Knowledge Emerges as Key Factor in German Prosumer Decisions
According to the latest data from SolarProsumerMonitor© 2025/2026, peer-based knowledge is a vital factor for prosumers looking for information about home energy solutions when they are planning a purchase – a significant portion of opinion formation and trust building happens online and within personal networks. Prosumers are looking in consumer forums (71%), general online research (61%), manufacturer websites (53%), independent platforms such as consumer associations (42%), and personal networks like family or friends (35%).
Frequently asked questions
What is the most vital information factor for German prosumers when planning home energy solution purchases?
According to the SolarProsumerMonitor© 2025/2026, peer-based knowledge is the most vital factor for German prosumers seeking information about home energy solutions when planning a purchase. This indicates that insights and experiences shared among peers significantly influence their decision-making process. Specifically, consumer forums are the most frequently consulted source, utilized by 71% of prosumers.
Which specific information channels do German prosumers prioritize when researching home energy solutions?
German prosumers prioritize several information channels when researching home energy solutions, with consumer forums being the leading source, consulted by 71%. General online research is utilized by 61%, and manufacturer websites by 53%. Independent platforms, such as consumer associations, are used by 42% of prosumers, while personal networks like family or friends account for 35% of information gathering, according to SolarProsumerMonitor© 2025/2026.